Re: Facebook Helps Define Your Personal Brand - Brian Solis

NEENZ: — Tue, 11 Sep 2007 17:09:18 -0000

SN presence is important, FB allows a lot of flexibility through 3rd party apps which is a convenience. FB is just another way of maximizing your presence, however as far as being the 'HUB' of SN, I too have to disagree and throw my support behind Ning. Ning allows control, exculsivity.

I appreciate your thoughts and hope to read more.

Re: Facebook Helps Define Your Personal Brand - Brian Solis

Chris Brogan... — Tue, 11 Sep 2007 16:51:18 -0000

Brian and I agree that a hub is a good idea. I might disagree where that hub should be. Have you tried out Ning? (http://ning.com)

What I like about Ning different than facebook AS A HUB is that Ning is modular. Ning is a top-to-bottom platform you can control from how people register (either locked down or "invite your friends"), and that all the modular content allows you to create a multi-faceted brand.

It also (here's the big part) lets you use RSS to get your various content pieces out to the various places where you might want to have your content moved and brought.

By comparison, I would say this: Facebook is where the bodies are. It's harder to build a group in Ning than in Facebook, insofar as there's critical mass there. But then, once you have people swarmed into your profile, that doesn't give you a platform unless people watch their news stream shrewdly.

If you build a group in FB, there are social norms about not messaging the group very often. And without RSS, it requires that a Facebook user (oh, and you limit your audience to Facebook) go and seek out your group to see if anything new happened there.

FB does a few things well. It allows you to build rich profile data, including using 3rd party applications to build out how people might perceive you. And, it has the masses.

But for a HUB for your digital identity? If you're not thinking your blog is that place, I'd fight for Ning on this. And if you want a tour around Ning, I'll gladly show you.

One last thing. Your About page doesn't tell me your name (I know who you are, but I'm saying a visitor doesn't), nor does it tell me how to reach you outside of your blog. : )

Thanks for a thought-provoking post.

Social Days - Latest Comments in Facebook Helps Define Your Personal Brand - Brian Solis

Re: Facebook Helps Define Your Personal Brand - Brian Solis

Re: Facebook Helps Define Your Personal Brand - Brian Solis